Job Description

Senior Vice President of Marketing
Location: Cleveland OH

Position Summary

Howard Hanna Real Estate Services is seeking a strategic collaborative and results-oriented Senior Vice President of Marketing to lead the execution of the companys enterprise marketing priorities and oversee a high-performing marketing organization.
Operating across multiple states markets and business lines Howard Hanna requires marketing that strengthens the brand drives brokerage growth supports agent recruiting and productivity increases consumer engagement and promotes the value of its integrated real estate services. The SVP will translate business priorities into coordinated programs measurable outcomes and consistent execution across the enterprise.

This leader will oversee and coordinate key marketing capabilities including Communications Brand Enterprise Creative Digital Marketing & Product and Data Analysis & Insights alongside field marketing resources that support local market activation. Working in close partnership with the CEO Chief of Staff brokerage operations Market Presidents technology leaders and essential services leadership the SVP will ensure marketing functions as a responsive accountable business partner.

Key Responsibilities

Marketing Strategy & Business Growth

Develop and execute annual and quarterly marketing plans aligned with company priorities market opportunities and available resources.

Advance initiatives supporting listing acquisition agent recruiting and retention consumer engagement market share and essential services adoption.

Define objectives timelines ownership and performance measures; report progress and adjust programs based on results.

Brand Strategy & Stewardship

Implement and maintain a consistent Howard Hanna brand identity and messaging across markets business lines and customer touchpoints.

Lead brand activation through advertising digital channels signage offices recruiting events and agent marketing balancing enterprise standards with local relevance.

Communications Content & Reputation

Partner with communications leadership on internal and external communications public relations executive messaging and reputation management.

Ensure clear timely communications supporting business priorities acquisitions market expansion and organizational change.

Develop storytelling and content that strengthens relationships with consumers agents employees and communities.

Digital Marketing & Consumer Engagement

Work with digital technology and business leaders to improve websites CRM lead generation marketing automation social media and consumer engagement platforms.

Drive adoption and effectiveness of digital tools across field teams and agents.

Evaluate AI first-party data and emerging technology opportunities based on business value responsible use and consumer experience.

Data Analysis & Marketing Performance

Use consumer market and campaign data to inform targeting segmentation investment decisions and program improvements.

Establish practical dashboards and reporting that connect marketing activity with engagement adoption leads and business outcomes.

Creative Services & Content Production

Lead enterprise creative planning standards and production across design advertising content video and photography.

Establish efficient workflows prioritization and scalable templates that enable high-quality enterprise work and effective local execution.

Field Marketing & Agent Enablement

Partner with Market Presidents managers and agents to convert enterprise initiatives into market-specific action plans.

Position field marketing teams as strategic advisors and coaches focused on listing marketing sphere engagement recruiting content and technology adoption.

Create feedback loops between local markets and enterprise teams to improve service relevance and results.

Integrated Real Estate Services

Coordinate marketing with Mortgage Title Insurance Relocation Property Management and other business lines.

Develop campaigns and consumer messaging that communicate the value of a connected real estate services experience and support cross-business opportunities.

Acquisitions & Market Integration

Support acquisition and market-entry initiatives through brand transition plans launch marketing and stakeholder communications.

Coordinate with business leaders to preserve valuable local relationships while advancing enterprise integration.

Team Leadership & Marketing Operations

Lead coach and develop enterprise and field marketing talent; establish clear responsibilities service expectations and performance accountability.

Improve collaboration prioritization and execution across teams and markets creating a culture of responsiveness innovation and continuous improvement.

Manage budgets agency and vendor relationships resource allocation and operational processes with an emphasis on efficiency and measurable return.

Leadership Expectations
The successful SVP combines strategic marketing judgment with a strong operating discipline. This individual is comfortable setting priorities making decisions coaching teams and staying close to execution. The role requires the ability to influence across a family-owned entrepreneurial and geographically distributed organization while serving both consumers and agents as essential audiences.

Qualifications & Experience

Bachelors degree in marketing business communications or a related field; advanced degree a plus.

10 years of progressive marketing experience including substantial leadership responsibility.

Experience leading multidisciplinary marketing teams and coordinating work across multiple markets or business units.

Demonstrated success connecting marketing initiatives to growth lead generation customer engagement agent or sales-force enablement and measurable outcomes.

Strong working knowledge of brand communications creative digital marketing CRM analytics and marketing technology.

Experience managing budgets external partners competing priorities and organizational change.

Excellent executive communication collaboration talent development and project execution skills.

Experience in real estate brokerage financial services consumer services or another distributed sales environment preferred.

*This role is based in our Cleveland Home Office in Mayfield Heights. Quarterly travel to other Howard Hanna markets is required.

Hanna Holdings Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race color religion sex national origin age veterans status or disability. The Company abides by all local state and federal laws and regulations affecting the hiring of employees.

Required Experience:

Senior Exec

Job Tags

Full time, Local area, Relocation, Home office

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