The Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.
This role can be based in either Louisville, KY or Lexington, KY. It oversees the entire state of KY.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Ensure Sales Activators outperform in the market
Perfect store permanent placements objectives defined by opportunity ranker
Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps
Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard
Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires team through effective leadership
Complete annual performance reviews with all direct reports, building and supporting development plans
Lead by example and ensure the Sales Activator Team understands and adheres to
Company standards & targets, HR & performance management needs, and operating & safety procedures
Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution
Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group
At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers
Ensure alignment with RBNA National KA for all Wiring Accounts
Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence
Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)
Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations
Develop market solutions utilizing analytical selling approach and all available market data
Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR
EXPERIENCE
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